Tuesday, 14 May 2013

ROB HOWSAM LECTURE

Date
01/02/2013
 
Company
Purpose, London

This one one lecture that you could learn a lot from. Rob was an above average designer when it came to designing corporate identity and brand building. Rob has also been a judge for D&AD and Purpose use a quote that is both inspiring and driven. 


'Purpose is a creativity, driven brand consultancy. We help our clients to build brands that stand out, connect and prosper.'
 
Lecture Notes
The World Is Changing
> More Knowledge
> More Choice
> More Power
> More Opportunity
> The only limit is our imagination: challenging times
> Brands and Businesses must change
> Think differently, don't follow the crowd
> Stand for something
> Connect with the brands, meaningful relationship with you
> Large companies listen to their consumers - this allows for better products in the future
> Relevant and Meaningful: Brand Experiences
> Brands are now more innovative
> Stay True - Branding is not marketing, they have to stay true to their consumers
> Stay Fresh - New ideas, keeping consumers entertained
> Collaborate - Working with various amounts of people and skills
> Be More Creative - Creativity is King, Imagination = £


The Six Fundamental Aspects

1: Embrace Change
2: Seek Opportunity
3: Ask Good Questions
4: Be Bold
5: Keep It Human (Simplicity is at the heart of good design)
6: Love What You Do



ROB HOWSAM LECTURE 2013 - HAYLEY SIMPSON 2013





YCN AWARDS 2013

Brief
YCN Awards host a number of projects that are open to students from large companies looking for either a re-brand or a new promotional campaign. 

GOJI Collective are a music promoter and merchandiser company set up for 18-25s who sell products for handheld devices such as an iPad and iPhone in Currys PC World. The brief asked students to design a pattern or design that would be applied to their new summer range starting in 2013. Part C required students to design a promotional campaign that would create a buzz to new and old customers either within the store or outside using a range of media platforms.


My Designs

My original designs for this project were lacking creativity and communication, so during April 2013, I re-designed my whole project using a different design that would be applied to the new products in summer 2013.



YCN AWARDS, GOJI COLLECTIVE - HAYLEY SIMPSON 2013