BriefYCN Awards host a number of projects that are open to students from large companies looking for either a re-brand or a new promotional campaign.
GOJI Collective are a music promoter and merchandiser company set up for 18-25s who sell products for handheld devices such as an iPad and iPhone in Currys PC World. The brief asked students to design a pattern or design that would be applied to their new summer range starting in 2013. Part C required students to design a promotional campaign that would create a buzz to new and old customers either within the store or outside using a range of media platforms.
My original designs for this project were lacking creativity and communication, so during April 2013, I re-designed my whole project using a different design that would be applied to the new products in summer 2013.
|YCN AWARDS, GOJI COLLECTIVE - HAYLEY SIMPSON 2013|