ECO-LABEL FASHION

Brief

A local fashion company specialising in creating economy clothing around the North East. The company were asking for a name that was trendy but also relates to their fashion clothing line. The company were only asking for a brand that could be applied to various platforms and medias.

My Designs

I wanted to generate an idea that would both show the companies economic values and fashion styles. The name Eco-Label is designed to make the company look and sound economic.

ECO LABEL FASHION - HAYLEY SIMPSON 2012

ECO LABEL FASHION - HAYLEY SIMPSON 2012

YCN AWARDS 2012

Brief
YCN Awards host a number of briefs open to students around the UK for large companies who either need a re-brand or a new promotional campaign to promote their products. This year was Graze.com, a healthy snack company who deliver postal boxes full of little snacks and treats to your office or home. Graze we asking for a re-brand that would be used to promote themselves to new customers. Once you had re-branded you were asked to apply this to the postal boxes that would be delivered to their customers and the design.

My Designs
I wanted to create a design that would bring the original logo back to nature. I decided upon changing the lettering to look similar to grass blades using a thin green stroke. A ladybug was then added along the G to represent the blade of grass and the closeness to nature that the company offer. The inside of the box was kept original with a similar image but the logo placed on the top left corner.



'14/05/2013 thoughts?
Looking back at this brief I should have re-designed the various leaflets that are supplied with the first box offering new promotions and discounts. I should have also developed the inside of the box to be more illustrative or creative to suit and fit my current portfolio.'

YCN AWARDS 2012 - HAYLEY SIMPSON 2012

YCN AWARDS 2012 - HAYLEY SIMPSON 2012

PENGUIN BOOK AWARDS COMPETITION 2012

Brief

Penguin Book Awards host a competition to students to design book covers for upcoming releases of old novels. This years chosen novel was 'One Flew Over The Cuckoo's Nest'. This is an amazing read with a film that followed on starring Jack Nicholson. The story is written within a hospital ward for mentally ill patients run by Nurse Ratched.

My Design

The representation of cogs is to represent the cold, darkness of the hospital that these patients were subject to. With Nurse Ratched as the boss of the ward, she was described to run like clockwork with the patients.

ONE FLEW OVER THE CUCKOOS NEST - HAYLEY SIMPSON 2012